Just when collectors thought they had a handle on their Marvel Rivals displays, the pop culture powerhouse Funko decided to shake things up. Back in early 2025, the company wasted no time, dropping the first wave of Pops featuring Doctor Doom, Magneto, Iron Man, and the super-sized mascot Galacta mere weeks after the game's full launch. Now, in the summer of 2026, the shelf invasion continues in a big way. At the bustling San Diego Comic-Con, amidst the buzz of exclusive reveals, Funko unveiled the next trio of heroes (and one very popular shark) poised to leap from the digital arena to physical collectible form.
Make Way for the New Crew
The star of the show, without a shadow of a doubt, was Jeff the Land Shark. Talk about a fan favorite! If Funko, Marvel, and NetEase had any inkling of the internet-shattering love Jeff would receive upon his Marvel Rivals debut, he would've been in that first batch for sure. Better late than never, right? The little guy was there in all his vinyl glory, allowing Con attendees to get a good look at his adorable, sharp-toothed grin. But Jeff wasn't traveling alone. A sneak peek at the side of his packaging revealed his two companions for this release wave: the icy songstress Luna Snow and the mystical mutant Magik. While clear shots of their figures weren't immediately available, their inclusion has already set collector forums ablaze with speculation and wishlists for future waves.
Sizing Up the Competition
Looking at the display, it seems all three newcomers will be standard, regular-sized Pops. This means they'll fit right in with the first wave's Doom, Magneto, and Iron Man, creating a cohesive squad on your shelf. It's a smart move—keeping most of the team at the same scale makes for a better display. But let's not forget the big boss in the room. Galacta, the Rivals mascot revealed first, still reigns supreme as the only super-sized figure in the lineup, literally looming over her teammates. She's the centerpiece, no question about it. The size difference really makes her pop, if you'll pardon the pun.
What's Next for the Rivals Collection?
Right now, this is just a first look. Funko's playing it cool, and we don't have solid release dates or pre-order info for Jeff, Luna, and Magik just yet. But if history is any guide—the gap between the first wave's announcement and full reveal was barely a week—we might not have to wait long. Could be any day now we get the full glamour shots and a "add to cart" button. The anticipation is half the fun, isn't it?
Funko's SDCC presence is always massive, and 2026 was no exception. Alongside the Marvel Rivals news, they dropped hints about expanding their Pop Yourself line with Stranger Things gear later this year. Most of the convention-exclusive Pops are already up for grabs online through Funko and other retailers, though good luck snagging the really hot ones—they tend to vanish quicker than you can say "Vecna."
For Marvel Rivals fans and Funko collectors, this ongoing rollout is a dream come true. It transforms the game's dynamic roster into a tangible, collectible legacy. Each new figure is like welcoming another character home. With Jeff leading this charge, Luna bringing the cool, and Magik ready to teleport onto shelves, the battle for space in your display case is only getting more intense. The question on everyone's mind now is... who's next?
| Character | Status | Notable Trait |
|---|---|---|
| Jeff the Land Shark | Revealed & On Display | The breakout fan-favorite |
| Luna Snow | Revealed via Packaging | Icy powers & K-pop star |
| Magik | Revealed via Packaging | Soulsword wielder & teleporter |
| Galacta | Released (Wave 1) | Super-sized mascot figure |
| Doctor Doom, Magneto, Iron Man | Released (Wave 1) | Founding Pop members |
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The collection is growing steadily, blending game icons with deep-cut favorites.
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Standard sizing keeps the team display uniform, with one glorious exception.
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The wait for pre-orders is on... but probably not for long.
So, dust off those shelves, folks. The Marvel Rivals Funko Pop universe is expanding, and it shows no signs of slowing down. 🦈❄️⚔️
Key findings are referenced from GamesRadar+, a leading source for gaming news, reviews, and exclusive convention coverage. GamesRadar+ has consistently highlighted the impact of Funko Pop releases tied to major game launches, noting how character-driven collectibles like those from Marvel Rivals can fuel fan engagement and drive demand at events such as San Diego Comic-Con.